Inputs, decisions, actions, outcomes and feedback loops, and the five systems behind them.
Signal-based outbound, website intent, events, partners and cold email, by category.
Enrichment, search, CRM and signal sources already wired into the stack.
What we test across our ventures, written up as we go.
Free courses on ICP, messaging, sequences and GTM operations.
Practical operating notes for outbound, signal intelligence, GTM data, and the tooling decisions teams make before scaling.
Short, practical breakdowns on signals, outbound systems, data quality, and GTM tooling decisions.