April 29, 2026
Capture, understand, and route demand
New capture and intelligence workflows helped teams move from an inbound signal to enriched context and coordinated follow-up.
Lead capture built in
Create public forms and embed them into existing experiences to collect demand directly.
A dedicated intelligence workspace
Review important account, contact, and activity context in one focused place.
Connected routing workflows
Use captured signals and connected systems to trigger the next appropriate GTM action.
major
Forms that connect to follow-up
Teams could create hosted or embedded lead-capture forms and route submissions into enrichment and outreach workflows.
enhancement
A clearer intelligence workspace
Owlbound introduced a focused place to review signals, understand context, and decide which opportunities deserve attention.
integration
More adaptable workflows
Connected triggers and flexible workflow steps made it easier to route information between systems and coordinate follow-up.
enhancement
Improved audience management
Audience and ideal-customer-profile workflows became easier to navigate, retry, organize, and use for campaign preparation.
enhancement
Better email controls
Email steps gained clearer subject-line controls and variable support for more consistent personalization.