Multi-channel outbound
LinkedIn warmup to email follow-up workflow
Warm up high-fit prospects on LinkedIn first, then use email follow-up once the contact has context for who you are.
Choose the warmup segment
Select contacts with strong ICP fit and recent signals so LinkedIn touches are reserved for prospects worth the extra care.
Connect with context
Send a LinkedIn connection request or message that references the trigger without overloading the prospect.
Follow up by email
Use email to expand the point, share the business reason for reaching out, and give the prospect a lower-friction reply path.
Pause on engagement
Stop or adjust the sequence when the prospect replies, views, clicks, or shows stronger signal activity.
Outcomes
What this workflow improves
Warmer email follow-up for the highest-fit accounts
Less reliance on cold inbox deliverability alone
Better message consistency across LinkedIn and email